Most people turn on the tap without even thinking about where their water comes from, much less how it got there. So how do you educate the public on the importance of water? How do you get them to “soak up” the knowledge? This is the challenge every water utility faces.

See how media innovators from the City of San Diego, DC Water, Denver Water and Padre Dam Municipal Water District in Santee, Calif., are rising to meet that challenge by taking a proactive approach with communications that advocate, educate and even entertain. What’s working for them could work for you!